The sock store, Buy Socks You All, is a trendy and fun novelty sock shop that specializes in quirky, and different types of identity socks such as Kentucky bourbon, University of Tennessee, and various popular niches within the apparel industry. The goal of the social media campaign was to increase brand awareness, drive traffic to the in-person shop, and their online store. The objective was to design engaging, and playful social media designs which aligned with their brand identity. The target audience was passionate about their niches, loved unique designs, and had a wide range of demographics.
Christmas socks preperation
In preperation for the Christmas sock animation, I created for Buy Socks You All, I meticulously gathered and arranged a diverse selection of Christmas socks. I gathered there most popular socks. I selected socks in different styles that fit the christmas theme.
I took photos of the socks, removed their background in photoshop, and then arranged them so they could be animated in Canva, one sock frame at a time. This helped me review the animation for consistency and appeal.
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Christmas socks final layout
Christmas brand Standards
Along with this Christmas series I created another graphic which helps me to find consistent branding for Buy Socks You All. This design was created using brand standard colors and photoshopped assets. I helped choose the font, and provided brand standards for the sock store. The assests I collected ended up being inspiration for the final piece.
Taylor Swift albums campaign
Another campaign I developed was an Instagram carousel inspired by Taylor Swift’s Eras tour. In the first Design I gathered the Buy socks you all logo. I Photoshopped Taylor swift earrings from the store onto the first story.
Socks wrapped
During The New Year's holiday, I created a marketing campaign at Buy Socks You All which was inspired by Spotify wrapped which was an annual best of the year campaign. This project aimed to promote our best socks in a fun and interactive way. According to the client the most popular socks of the year read “ if you can read this bring me some bourbon." I used Creative Graphics to make this piece. I created this by designing patterns using Canva, and getting heavy inspiration from the new year’s campaign. I photoshopped the assets onto canva, and created a maximalist Instagram story.
Disco ball Video
I created a digital advertisement featuring a vibrant disco ball theme. Using Photoshop, Premiere Rush, and Canva I meticulously crafted a visually striking disco ball to represent the brand identity of Buy socks you all. The theme of the inside of the store was visually striking, and had disco balls to give a fun quirky environment.